Webmasters have a few options to make before creating an online business portal that is profitable. A website can be extremely profitable if it is based on a sound business model that caters for the basics of supply and demand. No matter which type of website is created it must provide a lot of useful information for the visitor to stick around.

A profitable website can be created by providing an entry point to the internet such as Google, MSN or Yahoo. The entry point to the internet can be set up with either a search engine or a series of links that are set up in an organised fashion.

The bulk of the money made from this business model is through advertising. Text advertisements or banner advertisements are displayed in various places and the owner of the website gets paid on either a fixed monthly rate, or at a cost per click.

This business model is relying on getting a lot of traffic to it to justify charging high prices for advertising. Advertisers can easily check which sites get more traffic by visiting Alexa to check on the ranking of each site.

If a website is able to attract massive numbers of traffic on a regular basis then it is the ideal asset to build a highly profitable online business portal on. The higher quality the content, the more relevant the content, and the more popular the content, the higher the website will rank on Alexa.

Another popular choice to build an online business portal is membership sites. This sort of site makes it money by restricting access to the website to paid up members only. The payments usually involve a monthly subscription that can be cancelled at any time.

The challenge here is to continue providing extremely valuable content to users which is so good that the user continues to pay each month without cancelling. If users feel that they are not getting updated high quality content then they are going to leave.

A membership site that has 1000 members paying $50 a month will pay the owner $50,000 which is not a bad months pay. This type of business model has massive leverage as it creates no more work for the owner if he has just one member or 1000 members.

If you are able to choose a targeted niche that is in high demand but has little or no competition, then you are in for massive profits - providing you are able to deliver content that is worthy of people paying for.

Creating the protected membership site is relatively easy these days with cheap or free software that uses graphic user interfaces that anyone can use. There are also advanced software programs that are able to sift through search engine data to uncover possible topics to base a membership site around. The most common software to do this is called Market Samurai.

Membership sites are exploding all over the internet though and competition is fierce. Most online entrepreneurs fail to find a suitable niche though, and many give up on the idea after only trying one idea out. For the web masters that have stuck around to build successful online portals through membership sites, most of them are raking in handsome profits.
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