The Internet has become the prime marketing channel in today's global economy, far surpassing printed media, direct mail, broadcast networks or any other traditional marketing channel. Today mega companies use the Internet to add to their already considerable profits. But the good news is that the Internet is egalitarian. That is, the Internet is not the sole domain of the big players. Even the little guy can start and grow a profitable online business. Oftentimes, these businesses require little, if any investment upfront. Moreover, an Internet business often requires relatively little effort. You could even start part time, to supplement your regular job and then watch your business grow to something much bigger. The point is that you can join the millions of web based entrepreneurs armed only with your imagination. All it takes is a little forethought and planning.

Once you have established the vision for your company, you will need to attract customers to your website. That is the first step, and an important one. Some people use targeted, high quality content to attract customers, while others use bulk content. Either way, the important thing is to attract customers.

OK, once you have decided to open your Internet business, what kind of business will it be? Here are a few ideas to get you on the road to profitability.

First of all, consider selling a service. The Internet is the ideal place for this kind of business. You can sell your service on a global scale using the Internet, or you can use the web to promote a service that you provide locally. Think about the one thing that you do best. Then you can build a website to help you in selling your service. It does not have to be elaborate, just a solid vehicle to get the word out.

You can also become an affiliate. Affiliates sell products for someone else, garnering a percentage on each sale. All you have to do is the selling. Your affiliate organization will take care of everything else, including manufacturing, inventory control, shipping, etc. For you, this kind of business is risk free. All you have to do is sell the product online. Your partner has all the real headaches.

Downloadable electronic products offer another avenue of profitability. Once the electronic product has been created, you can sell it forever (well, at least until it becomes outmoded) without incurring any additional cost. Specialized software is one example of this. Not a software designer? Then consider an eBook. Everyone has significant knowledge about SOMETHING. Pick out the topic that you know best, write your eBook and haul in the dough by marketing it to a niche, or specialized market.

If you are willing to put up a little money upfront, you can sell a physical product. But first, do your homework and determine whether or not there is a significant demand for the product. You can test the waters simply by doing a keyword search on Google. If, as your research progresses, you find the there is a market for the product, then you can set out to capture some of that market.

Specialized knowledge or affiliations can pay off, too. If you have unique insight into a particular industry, or if you have exclusive access to information that is not readily available to others, you can start a newsletter and charge readers for a subscription. As an alternative, if you are in a position to attract people who share a mutual interest, you could start a paid membership site.

How hard is it to make money online? Well, not everyone becomes a Mark Zuckerberg. But millions of people around the world make money through the Internet. All it takes is a little vision, some creativity, a lot of perseverance - and a good Internet connection.

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