SEO

SEO, which stands for search engine optimization, is crucial for your company's presence on Google and other search engines. Having a solid SEO strategy can help your company and products reach the target market that they are designed for in a non-intrusive, organic way. Search engines are the ideal arena for marketers, as the consumer is generally actively looking for a specific product or service, which means you already have an interested base of customers that will be clicking on your link.

There are countless ways to improve your company website's search engine optimization, but the main concept is to get your link out in as many ways as possible without (directly) spamming. An effective way to accomplish this is to comment on other blogs that cover topics related to your industry or product/service. This will get get your link out in cyberspace while also allowing you to possibly establish a connection with a blog that could, in the future, feature your company.

Social Media

The main benefits of social media are that it's free and has no barriers to entry, so there is not a valid excuse for not having your business active on platforms like Facebook and Twitter. Social media allows you to directly reach potential customers with short, easy-to-digest updates on your products and services.

The most important facet of using social media is engaging your followers and giving them the sense that they are able to access the company whenever they wish. Ask questions, give answers, comment on posts. A great way to build a following early while also seeking out potential customers is to save a few searches of keywords involving your company and/or products and services. Reach out to those who tweet about the keywords. It's difficult to build a following quickly using social media, so don't get discouraged if you feel like you're not getting anywhere right away.

Blog

Adding a blog to your website can be a great online marketing tool much in the same way as social media because blogs provide helpful, "bite-size" posts. They also allow you to incorporate media in a variety of ways that you may not want your official website to contain. For example, you could update your blog with a link and summary of an outside article that mentions your product, service, or industry. You could also add a post with pictures and/or video of your latest product or of a conference that your company was recently featured at. Make sure to link to the product's page on your website in the article so that potential consumers can find it easily.