If you want to make your business grow, you must know how to use Facebook for marketing purposes. This social networking site does not only connect people but it is a perfect way to advertise your business. With over 600 million users who spend an average of 15 minutes a day on this site, you are sure to make a sale. If you want to know how to use Facebook for marketing, read this article.

The first thing to do on how to use Facebook for marketing your business is to open a business page. Make sure that all information you put on your page is genuine and not defamatory. This will make potential customers trust you. There are policies and rules set by Facebook about business accounts so make sure you know and heed them.

Once you have set up your business page, you can start putting images and pictures about your business. You can also place a link to your own business website there so that people can click on it. If you have a newsletter subscription where you offer free newsletters to your customers, you can place this in your profile too. Make sure your newsletters have highly informative contents so that your Facebook followers will stay with you.

In your promotional ads such as calling cards and letterheads, make sure to place your Facebook URL there so that people will have the time to check out your account and know more about your business. Always update your Facebook account with your business activities. You can post discounts and online coupons there to encourage people to buy from you. You can also post links to other websites that contain useful information for people to establish credibility. For example, if your business is about selling an exercise machine, you can post a link to an article about the importance of exercise to ward off heart diseases.

Another way on how to use Facebook for marketing your business is to upload all your contacts from your email list onto your Facebook account. You can do this by going to the search page of Facebook and uploading the email addresses there. This will help you have more connections especially if these people have Facebook accounts. You can invite them and their friends to check your business account. There is also a feature of this site where you are able to find friends per suggestion of other people. This is one way of making your network grow and acquiring more potential customers. In return, you can also suggest friends to your colleagues and clients.

Another sure way of marketing your business to your desired customers is to buy Facebook ads. This marketing tool does not cost much and it will allow your business ads to be shown to customers who will really need and use your product. The frequency of your ads being shown will depend on the payment that you make.

These tips will show you how to use Facebook for marketing purposes thus making your business expand even more.

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