Starting your own website any time soon? If so, you probably want to make sure that your site stands out from the rest of the pack, but are uncertain of exactly how you can do that. Like the patent filing phenomenon, it seems that there are many ideas that compete with one another online that are either similar or related in some way. If you are going to be successful, you have to stand out from the rest of the pack, so there is a certain amount of preparation that goes in to making that happen. The first thing that you will want to do is brand your business. Branding is how people remember you at a glance, in simple terms. In more advanced terms, your company needs a name, a logo, and perhaps a slogan that succinctly and memorably communicates to the public what it is that you do and why they should consider your company for their needs. In order to do this online, you will need to follow these rules:

Choose the right name

This particular rule applies not only to your business but to your website as well, and how it relates to your business. You don't want to get so creative with this that audiences will be able to unable to make the connection to the crux of what it is you do, but you can exercise some specific branding initiatives. If you sell auto parts and your name is "Keezler," for instance, you may want to try for a "dot com" with the "KeezlerAutoParts" root. This tells what it is that you do while also giving a nice touch of individuality.

Build unique features

There is nothing wrong with visiting your competition's website and seeing how they handle things, but it's important to remember that your own personal touch is necessary when it comes to adding specific features. The best thing you can do to get started is to visit the competitor websites out there and see what you like, what you don't like, and what you can improve on using your specific set of skills and knowledge. If you can give your audience content that is worth coming back to time and again, then your website will not only be branded properly but it will also be useful. And usefulness is the key to a site succeeding online. After all, there are far too many pretenders out there that try to hit all the right SEO buttons without giving their audience anything of real value.

As you attempt to get your site off the ground, make sure you've chosen an industry that you are passionate about, and preferably one with which you have the knowledge to be an expert.

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